Market Segmentation: An Application to the Schist Village Tourism Destinations

Bagged Clustering and its application to tourism market segmentation

Aim of the paper is to propose a segmentation technique based on the Bagged Clustering (BC) method. In the partitioning step of the BC method, B bootstrap samples with replacement are generated by drawing from the original sample. The Fuzzy C–Medoids Clustering (FCMdC) method is run on each bootstrap sample, obtaining (B×C) medoids and the membership degrees of each unit to the different cluste...

Market Segmentation in Tourism

Tourists are not all the same, they have different pictures of their ideal vacation. Tourists are heterogeneous. Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments which include members similar to each other and dissimilar to members of other segments. Both tourism researchers and tourism industry use market segmentation w...

Market Segmentation Approaches in Tourism

Segmentation of the Spanish domestic tourism market

plex process involving elements of very different types (Moutinho, 1987; Rodríguez and Agulló, 2002). One of the key steps in evaluating why people choose different destinations is to understand their tastes, and their preferences for the individual elements of each destination. Preferences for specific destinations develop as a result of the individual’s perceptions of the benefits of each (Ma...

Web Marketing Tourism Destinations

Abstracl Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool....